At Expedia, I redesigned how travellers choose insurance, making a complex decision simple, and their checkout smoother.
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Hi, I am Karan Dilip Worah
I am passionate about crafting experiences that feel effortless by hiding complexity and putting people at the center of every design decision.
About
When I'm not designing, you'll find me on the couch passionately supporting Chelsea through the highs, the lows. I also created the popular card game Cards vs Sanskaar, which was a fun, creative adventure entirely of its own. I studied documentary filmmaking too, won awards and one day I aim to produce and direct a full-length docu. Stories have always been at the heart of everything I do, whether that's through pixels, games, or a camera lens.
Experience
Expedia Group
Senior UX Designer · Aug 2024 – Present
Leading the design of the rental cars shopping experience, driving improvements across the end-to-end booking flow. Spearheading insurance module optimisation and building zero-to-one Fintech initiatives to expand the platform's financial product offerings.
Airtel
Senior Lead UX Designer · Jul 2021 – Aug 2024
Led the UX team for Airtel Thanks App, defining the strategy for journey standardisation that enabled faster product launches and A/B testing. Created and maintained Airtel's design system to achieve omni-channel consistency across web, mobile, and retail touchpoints.
Smarter Than A Waffle
Design Manager · Jan 2018 – Jul 2021
Co-founded a design studio where I led long-term UX projects and developed design strategy for clients across various industries. Managed client relationships end-to-end and coordinated with development teams to ensure seamless handoffs and implementation.
RideConnect
UI/UX Designer · Dec 2016 – Jan 2018
Designed the complete Android experience for both driver and rider sides of a ride-sharing application, focusing on intuitive navigation and real-time interaction patterns.
UpGrad
UI Designer · Dec 2015 – Dec 2016
Led the interface design for UpGrad's MVP, crafting the foundational user experience for what would become one of India's leading online learning platforms for working professionals.
Education
IIM Ahmedabad - Executive Course
Future Leaders Program · 2023 – 2024 · Airtel
Srishti School of Art, Design and Technology
Visual Communication Design & Digital Video Production · 2010 – 2014